Interactive Marketing Specialist- Salisbury, NC

By: Dave Church | Published: July 22, 2010

The Interactive Specialist position will be administered onsite in Salisbury, NC. Reporting directly to the Sr. Interactive Marketing Manager, the Interactive Marketing Specialist will coordinate and execute activities pertaining to the development of interactive customer specific marketing communication, promotions and events.  This individual will focus our client’s websites and email newsletters as the key delivery vehicles for customer communication and promotion offer delivery. The Interactive Marketing Specialist will work with The Sr. Interactive Marketing Manager to generate tactical approaches to customer marketing.  This individual will help to lead the logistical execution of web-based marketing programs such as: electronic newsletters, personalized shopping lists, personalized ads and targeted email communications as well as targeted coupons and offers.  In conjunction with the Sr. Interactive Marketing Manager, the Interactive Marketing Specialist will work with third-party companies to develop content, customer targeting offer selection, communications to store operations, integration with other non-web marketing efforts, offer set-ups, copywriting, etc.

Key Responsibilities:

•    Ensure that all interactive offers for all banners are within provided redemptions budgets
•    Assist in the development, enhancement and optimization of all e-marketing vehicles to ensure our client’s digital communications are fresh, relevant and effective.
•    Under supervision of the Sr. Interactive Marketing Manager, help to manage vendor and internal activities (including schedules) surrounding the execution of web-based customer events, promotions and communications including targeted email and webpage design.
o    The Interactive Marketing Specialist will help maintain a promotional event Gantt chart showing the key steps, interactions and timelines associated with the event that is updated and presented to superiors weekly or as needed.
•    Under supervision of the Sr. Interactive Marketing Manager, monitor costs associated with assigned promotions and events. Working closely with third party vendors, department analytics and accounting to help track cost projections and regularly update actual costs.
o    The Interactive Marketing Specialist will use the prescribed formal communication documents to monitor the process continually throughout its life-cycle and keep the Sr. Interactive Marketing Manager updated on cost variances.

Key Duties:

•    Assist in the development of a planning document for event assignments.  Detailed plan will include all of the individual event elements, responsible party, program objectives, timelines and deliverable date.  Will assist in delivering planning documents to all concerned parties for planning and feedback. Must consistently deliver on plan.
•    Assist in the development of key measurements and insights required for execution of an event and/or communication of promotion.
•    Work closely with third-party companies to establish a delivery cost estimate based on the specifications of the delivery vehicle.  An example of this would be to deliver estimated delivery counts for specific email events and estimated redemption and response based on historical information.
•    Consult on creative design for all web-based communications, helping to ensure that the deliverable is in-line with the overall brand image.  This includes use of the correct artwork, colors, logos, messaging, tag phrases, etc.  Will assist in the development of creative design that meets the business objective of the event.  Will work with other areas of the company to develop content for all web-based communications.
•    The Interactive Marketing Specialist will have an indirect responsibility for data integrity within the loyalty program databases and will keep the Sr. Interactive Marketing Manager aware of any issues or concerns regarding data quality.  The Interactive Marketing Specialist will be an advocate to improve the quality of email addresses, growth of the email address database, strong opt out flag management and integration of third-party vendor information into our client’s databases.
•    The Interactive Marketing Specialist will develop a strong knowledge of the retail food industry trends and customer-specific marketing trends.  Individual must also develop a working knowledge of customer segmentation from a perspective of shopping behavior, geographic information, demographic information and life-stage/lifestyle segmentation.
•    The Interactive Marketing Specialist will work with the Sr. Interactive Marketing Manager to develop the correct offer based on the objectives of the event and the promotion budget.  Using historical data, the Interactive Marketing Specialist will assist in generating projections on redemption and response rates for various offers across varying delivery vehicles.  This position may work with outside data mining company.
•    This Interactive Marketing Specialist will assist in the creation of presentation material that is suitable for store ops and Senior Management.  These communications will show the event elements, promotion design, operational execution needs, other support and contact information.  Post event, these presentations will be revised to show key promotion results and learnings.

Qualifications and Skills:

•    1-2 years retail background and 1-2 years experience with web or interactive marketing preferred.
•    Bachelor’s degree in Business or Marketing preferred
•    Must have strong project management skills, particularly in the area of task prioritization
•    Must possess basic financial planning and budgeting skills
•    Ability to interact with Internal/external contacts at all levels
•    Excellent and polished verbal & written communication skills are extremely important
•    Advanced skills in MS Office Word, Excel and PowerPoint, and  the ability and willingness to learn new software and programs
•    Knowledge of Web development language(s) like HTML, CSS, and XML a plus
•    Proficiency with basic reporting
•       Must possess a foundational understanding about Web content, usability, development and design
•    Some travel required (up to 25%)
•    No relocation is available for this position
•    Proficiency in file manipulation (compression/decompression)
•    Proficiency in use of FTP clients (transfer/retrieval).
•    Must be a team-player, willing to pitch in, as needed, on unspecified work assignments.

Submittal Instructions:

If you feel you are qualified and seek an exciting place to work please submit your resume via email to dchurch@engauge with “ Interactive Marketing Specialist- Salisbury, NC” as the subject line of your email.

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Sr. Digital Marketing Analyst- Atlanta

By: Dave Church | Published: July 22, 2010

Our Senior Digital Marketing Analyst is responsible for developing and leveraging marketing & media analytics techniques to develop and implement analytics and optimization plans cross multiple clients. These plans then become integral to our clients’ overall business strategies.  The ideal candidate has the ability to not only understand the results, but will be able to apply & communicate media knowledge, strategy, and tactics to internal and external teams.

The right candidate will:

  • Partner with outside vendors, clients and internal stakeholders to design and implement measurement and optimization plans that provide actionable recommendations for improvement.
  • Will also be able to articulate and coordinate the capture of the appropriate performance metrics to determine marketing campaign success or failure.
  • Will have a working tactical knowledge of email, digital media, and web related performance tracking tools such as Silverpop, ExactTarget, Lyris HQ, DART, Kenshoo, Google Analytics, Webtrends, Coremetrics, Omniture, Clicktales or similar tools.
  • Be responsible for the development and communication of robust marketing designs of experiment (DOEs) and analytical frameworks in support of varying types of digital marketing initiatives,
  • Enable enhanced learnings, improved targeting, more robust segmentations, and improve the overall customer experience.
  • Will also have excellent communication skills, feel extremely comfortable communicating directly with senior internal team members as well as senior-level clients, and have the ability to turn raw data into actionable insights and recommendations.

Essential Duties and Responsibilities

  • Gather business requirements from marketing teams; translate business requirements into appropriate analysis design.
  • Support all facets of the decision-making platform (click-stream, outcomes, analysis, search analysis and multivariate analysis) and work with web technology teams to identify gaps in data capture strategy and collaboratively implement enhancements.
  • Define site/campaign marketing metrics related to channel and analytics dashboards with input from agency/client; analyze and report holistically on a weekly/monthly basis.
  • Create, review and submit weekly/monthly metrics reports for overall marketing dashboards. Include metrics definitions and suggestions for further analysis.
  • Work with internal team members to define, execute, analyze and present results of simple A/B split tests and more robust multivariate tests to marketing leaders and team members.
  • Assist in automation efforts for executive-level reporting (Excel, extracts, SQL, etc.).
  • Define and manage optimization tagging including web, email, online display media, etc., to ensure continuity across tracking and reporting.
  • Exhibit a high level of expertise working with multiple data sources (online, offline, site analytics, media, email, transactional, financial, etc.) to analyze performance of campaigns and marketing efforts and make recommendations for improvements.
  • Communicate and address any data anomalies, data gaps, issues, and present solutions to campaign stakeholders.
  • Perform or speak to basic statistical analysis.

Qualifications:

  • Understands business questions being asked and can identify the supporting corresponding reports or data to generate answers.
  • 3+ years of digital media analytics experience or 5 years marketing analytics.
  • 3+ years using analytics and tracking tools such associated with web analytics, email, display media, search, (Examples: Silverpop, ExactTarget, Lyris HQ, DART, Kenshoo, Google Analytics, Webtrends, Coremetrics, Omniture, Clicktales or similar tools)
  • 3+ years of hands-on targeting and design of experiment development work.
  • 2+ years working in an agency environment.
  • Demonstrated proficiency in assembly, organization, and summarization of online and offline data.
  • Demonstrated ability to convert online and offline data into actionable information.
  • Experience with incorporating financial data into marketing program analyses.
  • Understands and can identify data anomalies and their impact on campaign results analysis.  Can identify correct methods for addressing and communicating data anomalies.
  • Demonstrated ability to skillfully organize and manage multiple projects simultaneously.
  • Excellent communication and presentation skills.
  • Can work independently with minimal supervision

Tools Used:

  • Comprehension and experience using the following tools is an important aspect of this position:  ExactTarget, Lyris HQ, Silverpop, DART, Kenshoo, Google Analytics, Coremetrics, Omniture, Clicktales, Word, Excel, Access, PowerPoint, LogiXML.

Submittal Instructions:

If you feel you are qualified and seek an exciting place to work please submit your resume via email to dchurch@engauge or jobs@engauge.com with “ Sr. Digital Marketing Analyst – Atlanta” as the subject line of your email.

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Senior Marketing/ Data Analyst- Austin

By: Dave Church | Published: July 22, 2010

Our Senior Marketing / Data Analyst is responsible for design of experiment development in support of online and offline marketing campaigns and creation of corresponding end of campaign analyses.  Utilizes SAS and SQL to manipulate data and convert to actionable information.  Has a thorough working knowledge of email, digital media, and web related performance tracking tools such as Silverpop, ExactTarget, Lyris HQ, DART, Kenshoo, Google Analytics, Webtrends, Coremetrics, Omniture, Clicktales or similar tools.  Interfaces with Account Executives/Marketing Managers and supports the determination of campaign success or failure.  Responsible for creating newly defined online and offline measurement reports and when appropriate, working with the appropriate team members to migrate the reports to a standardized reporting mechanism.

Essential Duties and Responsibilities

  • Design of Experiment development.
  • Exploratory data analysis.
  • Ad hoc online and offline campaign reporting.
  • Campaign and Business performance dashboard report development.
  • End of program analysis.
  • Financial performance analysis.
  • Basic statistical model development – primarily logistic regression.
  • Model application within a campaign to produce campaign and model performance analysis.
  • Communicate and address any data anomalies, data gaps, issues, and present solutions to campaign stakeholders.
  • Gather business requirements from marketing teams; translate business requirements into appropriate analysis design
  • Campaign scoring.

Qualifications:

  • Understands business questions being asked and can identify the supporting corresponding reports or data to generate answers.
  • Understands and can apply best practices for design of experiment and validation of sufficient sample for accurate reading of results for both online and offline campaigns.
  • Understands and can identify data anomalies and their impact on campaign results analysis.  Can identify correct methods for addressing and communicating data anomalies.
  • 5+ years of experience using statistical inference in marketing analysis.
  • 5+ years of data collection and manipulation experience using SAS (preferred), SQL, Siebel, Alterian or other database access tools.
  • 5+ years of hands-on targeting, design of experiment and basic model development work including linear and logistic regression techniques.
  • Demonstrated proficiency in assembly, organization, and summarization of online and offline data.
  • Demonstrates the ability to convert online and offline data into actionable information.
  • Experience with incorporating financial data into marketing program analyses.
  • Demonstrated ability to skillfully organize and manage multiple projects simultaneously.
  • Excellent communication and presentation skills.
  • Can work independently with minimal supervision

Tools Used:

  • Comprehension and experience using the following tools is an important aspect of this position: SAS, SPSS, SQL, LogiXML, ExactTarget, Lyris HQ, Silverpop, DART, Kenshoo, Google Analytics, Coremetrics, Omniture, Clicktales, Word, Excel, Access, PowerPoint, Statistical Tools such as SAS-STAT, SAS Enterprise Miner, SPSS Clementine

Submittal Instructions:

If you feel you are qualified and seek an exciting place to work please submit your resume via email to dchurch@engauge or jobs@engauge.com with “ Sr. Marketing / Data Analyst – Austin” as the subject line of your email.

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Behavioral Research Internship- Atlanta

By: Dave Church | Published: July 21, 2010

The Engauge Behavioral Research Department works with Fortune 500 clients to…

  • Combine sound science with knowledge in human behavior to design digital research programs, analyze data, and turn findings into actionable interactive strategy.
  • Conduct research on websites, applications, and a variety of digital technologies.
  • Gain insights on customer perceptions and interactions with digital products.
  • Generate strategic recommendations that make digital products easier for people to use, more enjoyable, and more useful.

INTERN Responsibilities

  • Execute digital research programs with ethics, accuracy, and attention to detail.
  • Document research findings with thoroughness and with the internal client in mind.
  • Expand your knowledge of digital research and interactive marketing through books, blogs, articles, and press releases.
  • Communicate new Behavioral Research discoveries to internal and external clients with enthusiasm.
  • Share your knowledge and skill with other Behavioral Research interns.
  • Deliver excellent customer service to internal clients.
  • Strive to produce deliverables of the highest quality for both internal and external clients.
  • Balance the use of proper academic research and analysis standards with the complex demands of the business environment.


Qualifications

The ideal digital research intern…

  • Must have a college degree or be enrolled in college and completed at least 1 year
  • Is pursuing a degree in the field of Psychology, Marketing, Public Relations, Business or Computer Science.
  • Has an interest in conducting applied digital research.
  • Is highly organized and possesses strong attention to detail.
  • Able to work well in a team environment.
  • Demonstrates eagerness to learn about the field of interactive marketing.

Pay and Term

We are looking for a digital research intern who will work in exchange for real-world Behavioral Research experience in a leading marketing agency which could count as applied research experience for graduate school. Pending good job performance, a letter of recommendation / reference from our Vice President of Research & Innovation will be provided. Assistantships in the Behavioral Research Department typically last 3-4 months for about 20 hours a week.

Submittal Intrustions

Please send your resume and hours of availability in an email to Kelly Hilimire at khilimire@engauge.com with subject line Behavioral Research Internship- Atlanta



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Content Strategist- Atlanta

By: Dave Church | Published: July 21, 2010

Engauge’s Atlanta office is currently seeking contract and full time content strategists for employment.

Job Description

The Content Strategist is a member of a team whose primary goal is to develop meaningful and actionable digital experiences. At Engauge Digital, we are trying to “move someone.” The main goal of the Content Strategist therefore, is develop and communicate a content strategy that supports the actionable goals of the project and helps to create meaningful interactive experiences.

The deliverables of the Content Strategist must be accurate and meaningful to the client as well as useful to the internal production team.

Content Strategists must be excellent communicators, tactful diplomats, problem solvers, and thinkers and analyzers – with the ability to understand and respond to user needs in a flexible creative & development environment.

Primary Duties and Responsibilities:

-       Gather and document business needs from client stakeholders through stakeholder interviews

-       Analyze business and user needs and translate them into a content, editorial and/or SEO strategy

-       Develop innovative solutions for content presentation, including content management and maintenance

-       Develop the overall content requirements and identify potential content sources for each project

-       Work with Copywriters, Designers and User Experience Architects to ensure proper translation of content strategy into an effective interface design

-       Produce and manage content deliverables such as Content Inventory, Content Strategy documents, Content Flow Schematics, SEO Strategy, etc.

-       Help create and maintain wireframes that visually communicate the content organization and structure

Knowledge Skills & Abilities:

-       Previous experience in developing content for the Web or other digital media

-       Interpersonal skills, to help negotiate priorities and deadlines and to resolve conflict among project stakeholders.

-       Experience with dynamic Web-based applications

-       Exposure to wireframes and Information Architecture

-       Highly motivated and focused personality who can facilitate and lead client workshops and internal brainstorming sessions

-       Organizational skills to work with a vast array of information gathered during elicitation and analysis and to cope with rapidly changing information

-       Proficient in handling multiple projects for multiple Project Managers

-       Ability to think on both a broad and detailed level

Minimum Education/Experience Requirements:

-       Bachelors Degree in Marketing/Communications or Equivalent experience in related field

-       At least 3 years of experience as a Content Strategist or related field

Submittal Instructions

If you feel you are a fit and would like to submit your resume, email to dchurch@engauge.com with “Content Strategist- Atlanta” as the subject line of your email.

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Senior Copywriter – Columbus, Ohio

By: Dave Church | Published: July 21, 2010

Engauge’s Columbus, Ohio office is actively interviewing candidates for the position of Senior Copywriter.  Reporting to a Creative Director and teamed with a Sr. Art Director, the Senior Copywriter is responsible for the copy development through the various review phases of the creative process. The Senior Copywriter works collaboratively with other creative disciplines to deliver a high quality product. The ideal candidate will have 8+ years of agency experience writing copy (broadcast, print, direct, web) for retail and/or CPG clients.  The successful candidate will have the ability to thrive in a dynamic, deadline-driven environment.  Must have superb communication skills; be highly organized and detail oriented.

Submittal Instructions

For consideration please email a resume, portfolio link and salary history to jobs@engauge.com with “Sr. Copywriter – Columbus” in the subject line.

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